Telemarketing rooms can be interesting
A diverse cross-section of people do telemarketing but
rarely are they considered individuals.
I been in telemarketing for 27 years, and I’ve met some
of the most interesting people that I probably could not
live anywhere else.
Their reasons for telemarketing are usually very different.
It might range from being a stepping stone to pursue an
acting career, or maybe music, or maybe just a way to
make ends meet.
I’ve met some in that are and way past retirement age,
that do it just to have someone to talk to since they
don’t have a social life.
There are many different reasons that someone might
want to pursue a difficult task like this. However…
The general public or consumers’ perception of
telemarketing and telemarketers is usually based
on a specific telemarketer that they talked with or a
telemarketing company that they had a bad experience
As I understand it, this happened when outbound
telemarketing made a change from mainly “business to
business” to “business to consumer”
For a business or working person who gets these calls on
the job or in business, it’s an annoyance to now receive
them at home, especially during dinner time, which is the
known prime-time for telemarketing companies to reach
their prospects, or suspects as they are called, at home.
Company training has a lot to do with that likeability of
the telemarketer. With the appeal of making so much
money with telemarketing, many businesses have sprung
up overnight, and training of their employees became less
of a priority next to quick profits.
So what the industry faced, was eventual demise caused
by a few bad apples. Telemarketing as an industry has been
portrayed by the media as offensive, and of course
telemarketers also got that image attached to them.
So these days no one is proud to say “I’m a telemarketer” …
since that word is generally associated with outbound
telemarketing and interrupting dinner time.
Quite frankly I see telemarketers as people. Individuals.
Making their way through this life the best way they can.
Some of us adopt a “holier than thou” posture, and think
that our jobs are better, and would never stoop to such a
level of employment.
Either way I think we’re all individuals, some good,
some bad, some ugly.
What matters to me is to respect the individual
as a part of life, without judging based on occupation.