News By Anthony Ricigliano – Going Green with a Small Business

  • May 15, 2011 6:55 PM

Author Anthony Ricigliano – News by Anthony Ricigliano: Many small businesses are taking the opportunity to go green for a variety of reasons including social responsibility and the approval of customers. There is also the potential for company-wide green initiatives to cut costs and improve the bottom line. Prior to deciding on what types of actions are to be taken, there are steps that management should take to optimize the initiative. They are:

* The initiative to go green must come from the top of the company. This lets everyone know that the issue is going to be taken seriously as a bona fide direction for the business.

* The initiative has to engage all employees across the company. This is a great opportunity for a discussion on the benefits of going green.
* Green activities must both relate to the business’ mission and further its objectives.

* The initiative must be integrated into the culture of the company. It’s the difference between being a green company and being a company that works off of a green checklist.

Once the initiative has been introduced, it is advisable to start with simpler tasks and activities to get everyone in the company on the same page. Go with actions that are easy to incorporate and follow. Here are ten actions that any company can undertake while wading into its go green initiative:

1) Start a recycling program where cans, bottles, and paper are disposed of in separate containers.

2) Go as paperless as possible. Do in-house presentations on power point instead of printing out meeting materials. File and save documents electronically.  

3) Reduce marketing collateral to only the necessities. This action alone can save a lot of money over the long term.

4)  Commit to buying ENERGY STAR-certified products.

5) Reduce energy consumption by programming computers and other equipment to go on standby after a period of sitting idle.

6) Turn off computers at the end of the work day. One caveat, if older computer screens are in use which have never been turned off, the cooling down process can harm them. Leave them on until they can be replaced.

7) Switch out incandescent bulbs for fluorescent ones.

8) Incentivize employees who carpool, ride a bike, or walk to work.

9) Eliminate plastic and Styrofoam cups.

10) Use the front and back when printing or copying.

Starting with these activities will help to build the foundation for bigger green initiatives down the line. Get everybody on board and these actions will get you on the way to being a green business, much to the delight of your employees and customers.

Anthony Ricigliano -
About the Author:
Anthony Ricigliano’s background in information technology, distribution, purchasing and regulatory affairs then gives him an edge with integrating that infrastructure with areas in the company that generate revenues.

SEO News- Best 7 Tips that work out for Small business SEO

  • May 12, 2011 6:01 PM

For last three weeks I have been firm at work exploring popular SEO guides that worked for small businesses. Unlike large competitors, small businesses do not have personnel or ad budgets to market in the present economy, but fortunately, none of these factors actually matter for online marketing because small business SEO is the best way to steal market share and of course to level the playing field.

After exploring the finest sources and communicating with popular SEO experts, I have realized that organic SEO is the best way to sustain a small but focused scope. The following is the list of 7 SEO Google tips that I found necessary for small businesses to generate results and I hope this list helps the new and inexperienced businesses that are looking for top SEO News.

  • Make a site that is easy to load Now that Google has initiated speed into the search engine ranking algorithm, its time to make sure that your website is easy to load. By improving your website’s speed you also improve customer experience, which helps in converting your visitor into customer. Use tools such as YSlow or Web Page Analyzer to check out the problem behind slow speed. Make a site that is SEO Google friendly and easy to load so that you do not make users wait to purchase your products.
  • Optimize for local search Going local is the most beneficial technique for small business enterprises. Around 70% local consumers use Google SEO local listings to search information about the nearby companies. Verify your business on the local listings such as Yahoo Local, Bing Local or Google Places to get maximum benefits.
  • Connect with the customer by adding personal touch to your site The major advantage that small businesses have is chance to connect with the customers by adding a personal voice. By making your voice heard you are not just adding trust but also showcasing your authority in the market. Add recommendations and reviews along with product features and how your services can benefit the customers.
  • Give importance to content Content has always been the king for the search engines and it still is. Search engines not just give more importance to unique SEO friendly content, but, the better opportunities are given to users to find your products and services. Explain everything – services you provide, the benefit customers can get, feedback, improvements, everything that makes it easy for the customers to build trust.
  • Filter your internal links Make sure that your navigation scheme is getting all of your content. Internal links not just add value to your website but also make customers and search engines happy. Develop a linking mindset, think professionally about your website’s linking architecture or use sites like CopyBlogger to refer older posts in your articles. You may also add sitemaps, older posts and related products so that your old but informative content is seen or linked to.
  • Don’t fuss about receiving no-follow links Do not get carried away solely by trying to get incoming links lacking dreaded no-follow. You cannot manage how search engines act. Providing better services and customer satisfaction is your SEO guide. If you focus on good content, search engines will focus on various aspects of SEO by themselves. Better content attracts better links and it is good for both SEO and customers at the same time.
  • Create content for people not only for search engines If your sole purpose to create the content is to impress the search engines, you are missing on all your business profits. As per the Google SEO guide, creating a user friendly content can help you more as compared to just creating content for search engines. A user visits your website to see how your services can benefit him, but when he comes to your site and finds a content that is confusing; he may leave and might not come back. If you want more inbound links and business profits, make sure to write for the customers because no matter how important search engines are, they cannot avail your services!

Ashish Sharma -
About the Author:
Improve your online business with more such useful SEO News , blog promotion& updates on upcoming search engine optimization techniques, Google SEO Tips at SEO-SMO.net – a Next Generation SEO Guide. Browse this online SEO SMO magazine and find out Is your website SEO fits social media trends?

Site Build It!